Archives: Downloadables

Featured image: 90-Day ADA Compliance Action Plan

90-Day ADA Compliance Action Plan

March 16, 2026

Accessibility is essential for clear, inclusive communications. When every member of your community can access your content, it strengthens trust, transparency, and connection. The 90-Day ADA Compliance Action Plan gives government offices and agencies a ready-to-use framework for assessing accessibility, assigning responsibilities, and making steady progress toward ADA-aligned practices. Complete the form below to download […]

Social Media Moderation Policy Template downloadable cover

Social Media Moderation Policy Template

August 20, 2024

Use this Social Media Moderation Policy Template to save time and cover your bases in crafting an official document for your government agency. Moderation policies can provide a way to set expectations for now users engage with your page, but also for employees to ensure they are properly following procedures. An official policy can also […]

Social Media Image Size Guide downloadable cover

Social Media Image Size Guide

March 28, 2024

Always Up-to-Date Image Size Guide for Facebook, Instagram, X (Twitter) & LinkedIn You’ve put in the effort—researching trends, perfecting your messaging, and building a strong social media campaign. But even the best content can fall flat if your visuals aren’t the right size. Each platform has unique image dimensions, and using the wrong ones can […]

Quick Guide for Sourcing Social Media Photos, Videos & Content downloadable cover

Quick Guide for Sourcing Social Media Photos, Videos & Content

March 27, 2024

If you’re responsible for government social media you know the struggle when it comes to photos and videos: You can never have enough good ones! What’s more, they can be hard to track down! You can’t possibly be everywhere at once, making it difficult to get the photos and videos you need. This quick guide […]

Outcome-Based Topic Tree for Content Planning downloadable cover

Outcome-Based Topic Tree for Content Planning

January 25, 2024

Ever been tasked with a big-picture goal–like increasing transparency, engagement, or credibility–without knowing exactly how your social media contributes? An outcome-based topic tree can help. This content planning exercise can help you create content in different formats and for different channels around a single topic in a way that remains aligned with bigger-picture goals. Keep […]