Wednesday, July 15 at 1:30 p.m. Central
Effective government social media doesn’t happen by accident. Whether you’re part of a communications team or managing everything yourself, there are a handful of foundational systems and processes that need to be in place.
In this webinar, MindMixer’s Kate Dolen and Ben Pankonin walk through the seven essential building blocks every government organization should have to support sustainable, compliant, and effective social media. This includes nuanced and niche needs unique to government, as well as broader best practices.
From content planning and workflow management to community engagement, records retention, and metrics, we’ll cover the core elements that help government communicators stay organized, responsive, and aligned with broader goals. You’ll learn how to create repeatable processes that make social media more manageable, reduce last-minute scrambling, and help your team consistently deliver timely, relevant information to the public.
Whether you’re building social media content cycles from the ground up or looking to strengthen existing processes, you’ll leave with actionable ideas you can implement right away.
Key Takeaways:
- How to build a practical content planning process that aligns day-to-day social media activity with organizational priorities
- Strategies for collecting photos, videos, and information from departments and field teams without creating more work for yourself
- Workflows, approvals, and content delegation processes that help teams scale communications efforts
- The policies, procedures, and records retention practices every government social media program should have in place