Category: Blog

A group of government employees is looking at content taken from an attendee's phone.

How to Get Good Social Media Photos & Videos with an iPhone

July 11, 2025

Are you in marketing or communications and constantly chasing down photos and videos from your field teams? You know the struggle: you need fresh, timely content to connect with your community, but getting it can feel like pulling teeth. Those who work in government social media, content, and communications know: the most valuable content often […]

Featured image: The Essential Social Media Image Size Guide

The Essential Social Media Image Size Guide

February 27, 2025

Your essential guide for choosing the best social media image size for your posts. Learn how to format your designs for Facebook, Instagram, LinkedIn and X (Twitter).

Featured image: Answers to Common Questions about Government Social Media Moderation

Answers to Common Questions about Government Social Media Moderation

September 27, 2024

Moderators of government social media pages know: engagement sounds great in theory, and certainly you want people to see and care about your organization’s social media content–but things can go south. It can be extra challenging to filter and respond to inbound comments, trolls, and the like. Between regulations and compliance, many government offices find […]

Featured image: Instagram’s New Grid Updates — What Government Social Media Managers Need to Know

Instagram’s New Grid Updates: What Government Social Media Managers Need to Know

September 23, 2024

When creating content, it’s best practice to ensure your posts are sized correctly for the social media platform you’re publishing to. Instagram is gradually phasing out its iconic 1:1 grid in favor of a more creator-friendly 4:5 ratio. With the growing popularity of reels and the influx of vertical (non-video) content on the platform, this […]

Featured image: Five Tips for Handling Comments & Engagement on Government Social Media Pages

Five Tips for Handling Comments & Engagement on Government Social Media Pages

July 19, 2024

Social media engagement can be a bit complicated for government pages and the public sector in general. You want to reach and engage citizens and people outside your community who may be interested in your city, organization, or the work you do. You want to be a source of credible information and updates. You want […]

6 Strategies for Better Government Social Media Management

March 8, 2024

Whether there is a small-but-mighty team behind your government social media pages or multiple offices with far-reaching field teams, getting a handle on access, content, and public engagement can be a challenge. Your pages need to be secure and well-managed. Your content needs to be timely, effective, and informative. Policies and procedures on the legal […]

Featured image: How to Flag Concerning Social Media Posts Based on Keywords

How to Flag Concerning Social Media Posts Based on Keywords

February 16, 2024

It’s perhaps more crucial than ever for government agencies large and small to know what people are saying on social media. It’s easier than ever thanks to social media management tools and keywords monitoring functionality from tech brands serving these types of regulated industries. Social Assurance for Government–the sector’s leading provider of social media management […]

Scam Alert: Spam Messages from “Guest” Accounts on Facebook Business Pages

January 24, 2024

Are you seeing messages in your agency’s Facebook business page’s inbox from users like: “Guest 5837” or “Guest 3588?” You’re not alone. It’s part of a new feature rollout from Meta that’s, so far, leading to an uptick in spam messages for many business pages. Here’s what’s going on and how to respond and/or adjust […]

How to Filter Spam Content on Social Media

November 23, 2023

Have your social media pages been hit by a bunch of spam? Accounts commenting on your posts about cryptocurrency, investment offers, or even your page being temporarily disabled? This can certainly be annoying, but it’s also an issue for your organization’s credibility. Here’s how to get notified when spam hits your page and what to […]

8 Ways Governments Can Showcase their Work & Impact on Social Media

October 5, 2023

Social media platforms offer governments and the many offices and entities they include unprecedented opportunities to engage their communities, build trust, and highlight the vital work they do. But how, exactly? Governments must center their content on stories. Real stories about real people–out in the field making a real impact. If you’re hitting a wall […]