Emergency Preparedness for Government Social Media

When emergencies happen, government communicators need to share accurate, timely information with their communities, often while details are still changing. From severe weather to public safety incidents, managing social media during an emergency can quickly become overwhelming without a plan in place.

In this webinar, we’ll share practical strategies for preparing your social media team, content, and workflows before an emergency strikes. We’ll explore strategies like communication playbooks you can build before an incident happens, shared roles and responsibilities, workflows that fast-track approvals, and ways to hit pause on all other scheduled content when needed.

We’ll also cover ways to coordinate across departments, collect real-time content from field teams using processes they’ll actually use, and other great workflow tips. It all adds up to systems and processes that keep your prepared, even for moments you can’t possibly anticipate, so you can manage emergency communications more efficiently.