September 17, 2026 at 11 AM Central
Managing government social media with a small team—or as a team of one—can feel like an impossible job. You’re expected to keep content timely and engaging, but you can’t be at every meeting, event, department, or community moment where important stories are happening.
In this webinar, MindMixer’s Ben Pankonin shared practical ways government communicators can build a more collaborative approach to social media, even when communications itself is a one-person operation. Because being a team of one doesn’t mean you have to do it all alone.
From collecting photos, videos, and stories across departments to creating simple systems for submitting and organizing content, we covered how to build a steady pipeline of information that makes social media easier to manage. You’ll learn how to involve people throughout your organization in the storytelling process without creating overly complicated workflows or adding more work to everyone’s plate.
Key Takeaways
- How to create a simple, repeatable process for collecting photos, videos, stories, and information from across your organization
- Strategies for turning employees and departments into contributors—even when you’re the only person managing social media
- Ways to organize incoming content so good community stories don’t get lost, overlooked, or become outdated
- Practical approaches for maintaining a consistent, engaging social media presence when time and resources are limited