Aligning Government & Public Sector Social Media Content with Strategic Priorities

Ever been tasked with a big-picture goal–like increasing transparency, engagement, or credibility–without knowing exactly how your social media contributes? You know you need good content; you know it needs to be strategic and troll-resistant, but what, exactly, should you be posting? How much content should be put out? How often and on which channels? How can you cross-utilize content and when should you avoid it? These are all important questions, and the answers need to align not only with the bigger-picture goals you’re working toward, but with your budget, timeline, and other priorities.  

In this webinar, we’ll discuss the big-picture goals that dominate strategic plans and where social fits in. We’ll talk about storytelling, humanizing, and building trust. We’ll also talk about the logistics–important pieces of the puzzle like sourcing photos and videos, raising awareness, and keeping your audience informed.